Directly in the heart of Valdichiana in Tuscany, land of excellence for this product, an innovative interactive journey designed to accompany visitors of all ages on a journey through time and space between history, anecdotes and tales of one of the most important products of the daily nutrition.

The oil museum with innovative multimedia experiences for the whole family and with traditional heirlooms, the 4.0 oil mill to experience all the production phases first-hand, and a rich shop offering gastronomy, cosmetics, gadgets and publishing: we are waiting for you for a journey that promises to entertain the little ones and fascinate the older ones!

SuprEvo is the first interactive oil museum in Tuscany

born with the aim of disseminating the culture, history and excellence of the olive field.

An itinerary between halls with multimedia, interactive and immersive panels, a visit to an ancient oil mill and the display of tools used in the past in the production of oil.

The museum offers visitors, tourists and school groups the opportunity to experience a curious guided journey between the evolution of traditions and customs from 1800 to today, all accompanied by interesting  tastings.

 

PRICE OF MUSEUM VISIT + TASTING €20 PER PERSON ADULTS

CHILDREN 5 - 12 YEARS €15

CHILDREN 0 - 4 YEARS FREE

This visit is free of architectural barriers and is therefore also accessible to disabled people.

 

THE TOUR & THE EXPERIENCES:

Olives of wisdom
Little visitors can meet SuprEvo's friendly mascot several times, who offers them fun trivia, insights and questions through large "wisdom olives" distributed along the tour route. Every child can have fun discovering them all!

Space for creative photos
The exhibition space, when not hosting temporary exhibitions, becomes the setting for experiencing a special "olive-themed" photo booth. Each visitor can thus make the experience at SuprEvo truly unforgettable, having fun taking cute photographs amid themed sets, giant oil bottles and large olives to interact with.

The selfie corner
Take and personalize your photos through the interactive totem. At the end of your visit, have fun with the special box in which to transform your selfie with ever-changing olive-themed backgrounds and scenarios. Once you've made your photo montage, enter your email, send yourself the cute creation and share it with your friends!

Let's play with oil
A space dedicated to children with a large multitouch board in which the mascot Olli accompanies the discovery of topics related to the world of oil, with a friendly language between quizzes and fun games. Will the little visitors manage to become "Experts in extra virgin olive oil"?

Tastings
A visit to the museum can be enhanced by a taste experience. The palate becomes the protagonist with a tasting of extra virgin olive oil with typical Tuscan bread, preceded by a technical demonstration that guides visitors to grasp the different organoleptic properties of the product.

Book a visit to this splendid museum with us, you won't regret it!

 

THE HISTORY OF OLIVE OIL, A MILLENARY FOOD

4000 BC
The origins of olive oil are lost in the mists of time. The first evidence of the use of oil dates back to 4000 BC, in Armenia and Palestine, but also in India. Olive oil was used as an ointment for the skin, to power lamps - the lampante oil - and taken as a medicine.
Signs of olive cultivation were also found in areas that were not suitable from a climatic point of view.

Greeks and Babylonians
In 2500 BC. the Babylonian code of Hammurabi regulated the production and trade of olive oil, but it was the Greeks who spread the cultivation of olive trees in the Mediterranean.

Romans
It was the Romans who spread the plant throughout the territories of the Empire and imposed the payment of taxes in the form of olive oil. Thanks to them, the process of olive cultivation and oil production improved and the spread of the product reached the territories of Northern Europe. The Romans also classified oil based on the different types of pressing.
With the fall of the Roman Empire, olive cultivation also fell out of favor and for centuries olive groves survived only in a few territories.

Middle Ages and Renaissance
In the Middle Ages, the best lands were recovered for the production of basic cereals and for the cultivation of the olive tree, thanks to the intuition of part of the commercial bourgeoisie, who saw oil as a flourishing trade. In 1400 Italy became the largest producer of olive oil in the world. In this period, in some areas of the Bel Paese the use of animal fats such as butter was preferred to oil.
In the Renaissance, thanks to the Cistercian and Benedictine abbeys, custodians of plants and herbs, olive growing and viticulture were saved from abandonment.

1700 – 1900
At the dawn of the 18th century, the olive tree and its fruits began to be catalogued, classifying them according to their geographical origin. Olive oil became increasingly widespread and known, within Europe, as an Italian product of excellence and it was, precisely in this flourishing period, that some Italian regions defined their olive-growing vocation, increasing the cultivation of olive tree.
Also in the 18th century, some Franciscan missionaries brought the first olive trees to the New World, but it was only a hundred years later that olive oil was also marketed in America, thanks to Italian and Greek immigrants.
In the second half of the twentieth century, due to the economic boom, oil began to be considered a poor element and was replaced by richer animal fats.

Olive oil today
The last decades have decreed the success and redevelopment of oil, also thanks to the success of the Mediterranean diet.
Olive oil has become one of the most loved and most exported Italian food products in the world and is loved for its countless properties.

Let's remember some of them:

- reduces cholesterol and protects cardiovascular health;

- has a powerful antioxidant action, slowing down cellular aging;

- protects the skin and makes it more elastic.

It is therefore important to know and use and make the most of this precious element in everyday life.